Vyxl was recently involved in a rebrand for the 22nd Century Racing Series (’22RS’) racing game title currently in development at GOATi Entertainment in Melbourne, Australia.
The previous 22RS logo for reference —
With a brief to include GT racing stripes as a motif or element; and a style of ‘futurism not futuristic’ a few hundred silhouette variants were designed —
The chosen master silhouette comprises of multiple ‘racing’ formlines spelling 2-2-R-S which emerge into a dynamic arrow device evoking speed, competition and energy.
The addition of the full game title was necessary due to the abstract nature of the logo silhouette, and being a new I.P and game title.
Final master silhouette —
Final encapsulated single-row silhouette —
Colourised logo variants inspired by the classic Le Mans 24 Hours Gulf livery —
Mockup of earlier logo variation on slightly badass guy
A peek into the logo construction — cut/crop elements
Photos from the Melbourne eSports Open, September 2018 showing various logo applications at the 22RS display, in-game and on real T-Shirts —
Vyxl has been honoured to work with GOATi on the 22RS logos, and is currently assisting with UI Design for the title which is due for release in 2019. Check out a preview of the title below!
If Vyxl can elevate your Game, Brand, Product, Service or Event — please get in touch!