VXYL REBRANDING FOR STARBERRY

“StarBerry Games is an award-winning mobile games developer and publisher based in Berlin, Germany. StarBerry Games aims to craft genre leading games by combining new with familiar to create unique gameplay experiences for broad audiences.”


With StarBerrys’ superb ‘Idle Coffee Corp‘ game now exceeding 1 million downloads (wow!) – see video below – VYXL is extremely grateful to have been given the opportunity to rebrand this talented studio over the last couple of months.


With one particularly clear tenet to the brief: “ensure no further confusion with the word Strawberry, VYXL developed multiple design iterations, presentations and revisions to the client before the final logo styles were approved and delivered.


Designing a highly recognisable, unique, scalable (and fun!) mark was a cornerstone to the project; and the ‘coloured ribbon with leaf device’ – a combined star and berry – embodies play, collaboration and approachability; all key pillars to StarBerry as a company and its products. The leaf itself represents both the creative spark and a jump of joy, which StarBerrys’ titles certainly evoke.


Even the colour palettes developed are inspired by the backgrounds of the team members; the cloudberry is a prized fruit to Nordic countries (where the CEO hails from) while sushi (the green leaf colour) represents Japan, where VYXL is currently located.


Finally, the brand guidelines reinforce the requirement to use ‘UpperCamelCase‘ whenever StarBerry is written in any context to further diminish confusion with the name of a certain juicy, red, fruit.


As can be seen above, a set of 3 x Marks were developed for maximum flexibility across Digital and Print mediums, with positive and reverse colour palettes being provided for yet further flexibility and variety.


Below can be seen the team modelling the Tertiary StarBerry Mark on crispy fresh T-Shirts!


Since VYXL’s rebranding was completed, further great news from the StarBerry team:

“Mobile game startup StarBerry Games has raised a seed round of $1.1 million. The investment was led by Nordic entrepreneur collective byFounders with participation from Play Ventures and angel investors such as Morten Wulff, the founder of GameAnalytics.

StarBerry, which was formed by developers who previously worked at Wooga, won the ‘Best Indie Developer’ Award at the Pocket Gamer Mobile Games Awards 2020 in London. Its debut release Idle Coffee Corp has been downloaded over 7 million times and it plans to release its next game during the second half of 2020.”


VYXL has thoroughly enjoyed working with StarBerry, and wishes the team the best for the future! Be sure to check out their awesome game ‘Idle Coffee Corp’ on your iOS or Android device from the links below:


StarBerry.games Facebook — StarBerry Games Idle Coffee Corp — iOS Idle Coffee Corp — Android


If Vyxl can elevate your Brand, Game, App, Product, Service or Event — please get in touch.


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